ROI
(Return on Investment)
Investment
- Equipment & Sosware
- Staff time devoted to creating/maintaining
- Video Production Company
Not going to be immediate..takes time
Hard ROI
Quantitative – can be counted/measured
Web traffic, followers, etc.
Soft ROI
Qualitative – opinions, feelings.. Harder to measure
Connection, education, etc.
Some ideas to start with:
Website traffic
Increase in Fans, Followers, Subscriber, Views
Increase in Mentions
RT’s, @ mentions, wall posts, etc.
Increase in backlinks, # of buyers/supporters, email list, $$$$, volunteers, etc.
Survey your audience
How did they find you, communication pref
Video ROI
Analytics / View count / Time on Page
Call to Action next to video
Call Us, Email Sign up, Donate, Volunteer
Audience Emotional Connection to content
Survey, Interviews, Comments, Forward to a Friend
Education
Survey
